I want you to think about this one for a couple seconds. What makes your blog unique? Chances are it’s not your content – cause really everything’s been written about at one point or another. This topic for example has definitely been written about before but it’s still differentthan the rest.

Now unless your name is Jason Santa Maria and you create one off layouts for every post – your blog probably has the same basic layout as every other blog just with a little bit of color here and there.

So if it’s not your content or your design that makes your blog unique – what does? Or should I say who does?

Now if you didn’t catch the hints yet -  it’s you that makes your blog unique. I’m done bolding “yous” now, except for the next one.

You should come out in your posts

All your writing, videos or podcasts should have you infused in them. It may sound cheesy but I try to put a little bit of me in to all my posts – and definitely in my about pages. Weather your blogging about dishwashers or roller coasters you literally need to take a little chunk of your heart and put it into that post. Preferably in the middle somewhere.

Another way you can come out in your posts is by using your own words. I encourage research but you really need to word things the way you speak – not the way another blogger speaks. Then expand on those topics with your own ideas and experiences – not just those of other bloggers.

These things are especially important in very saturated niches – like blogs for bloggers – so you may notice I usually refer to a past experience in my posts and try to make each post unique in it’s own way.

So not to be extremely repetitive but it really boils down to simply being different in your own way. Or at least that’s the way I see it. Now you tell me what makes your blog unique, I’m kinda curious as to what you think.

p.s. If you liked this post I think you might like an earlier post Your Niche Is Under Your Nose.

Image by mdare55