Adjusting to your readers is one of those things bloggers tend to overlook. I’ve fallen into this myself. People are land on one of my blogs for something I didn’t have have it. Believe it or not it’s probably happening on your blogs more often than you think.

This is day one in a short two day series, the post was way too long so I decided to split it up into two readable chunks for you guys. You can find the How To Here

“You can’t change the wind, but you can adjust your sails” – Anonymous

We’ll start with my story

A while back I started an SAT related blog – The SAT Blog in case you wanted to see it – and my main intentions were to help people do good on the SAT Test.  So after reading Crush It by Gary Vee I decided to go back and reevaluate by blog.

What I found was pretty surprising. After digging into the traffic stats and checking out my top rankings in the Webmaster Tools from Google – which I’ll talk more about on Friday – I found that that some people did want help with the SATs, but more often than not people were looking for post SAT advice.

Mainly picking the right college, writing admissions essays and things of that sort. I didn’t want to leave my old intentions behind but I needed to adjust to my readers. So now although I still post about SAT test taking, I’ve started to expand with more college related posts. All in an effort to give my visitors what they want. Not only have I seen a boost in traffic but a jump in newsletter subscribers as well.

What this all means

The moral of my story is that your blog is like a little – or maybe semi big- ship of information on the sea we bloggers call the Internet. You have your sail up and your waiting to catch the wind – in this case your readers. The chances are the wind has always been there you just never adjusted your sail to catch it.

I expanded one of my blogs by adjusting my direction and intentions – Friday though I’ll show you exactly how you can do it too.

Image by Greg Timm