The age old question, “How often should I post on my blog?” I’ve seen this same question asked way too many times on forums, I always tell them the same thing. “It varies from blog to blog.” Some blogs just naturally need more posts than others to make their readers happy.

What your posting frequency depends on.

1. Your niche.

The topic of your blog is the biggest deciding factor of how often you should post. Typically a blog with a wide niche or a niche that has a lot of breaking news each day, such as a gadget blog or pop culture blog, will need a lot more posts than a blog that’s nuclear engineering.

2. Your writing style.

If your like me you like to write longer, quality, in depth posts so you can get away with posting once every 2 or 3 days. Where as some people like to write short and to the point posts, they can do an easy 4 posts a day.

3. Your readers preferences.

It’s a fact that your readers will unsubscribe from your blog or out right stop visiting because of your posting frequency. Some people like 4 or 5 posts a day while others may not like more than 3 or 4 a week. It’s up to you to find a fair medium that will make all your readers happy.

4. Where your traffic is coming from.

A huge part of posting frequency has to do with where the bulk of your traffic is coming from. If you have mostly  search engine traffic you want a lot of posts daily, as this means you will have more pages in search engines, which will translate to more visitors. But if you’re like me and you get the majority of your visitors from other sites (forums, blogs) and rss feeds, you don’t have to necessarily post as much.

Pros of Posting More.

1. Posting more means you have more pages search engines.

Every new post is like another landing page to your blog, the more landing pages you have the more search engine traffic your likely to get.

2. Your subscribers see you more.

Weather your subscribers are seeing you in their inbox or their RSS readers your getting them to se you more and more with each and every post.

Cons of posting More.

1. Your readers unsubscribe.

In a survey done by ProBlogger.net, blog readers voted on the top reasons they unsubscribed from a blog, the #1 reason they unsubscribed was because posting frequency was too high.

2. Running out of ideas.

Unless you have a team of bloggers or your just great at pulling posts out of thin air, your going to get writers fatigue. When you start posting 2 to 5 times a day on some blogs your gonna run out of ideas/content pretty quick. If you have a niche with a ton of daily news and you post a lot each day, you will slowly lose  passion for the topic and end up with a dead blog.

Pros of Posting Less.

1. More reader engagement.

I have noticed that when you post less frequently you get more reader engagement, more comments and more conversation with each post.

Cons of Posting Less.

1. Less traffic

This may not always hold true but most of the time you will see a decrease of traffic if you decrease your posting frequency. Posting less was actually number 2 on the top reasons people unsubscribe from blogs.

To Sum it all up.

I’s not as simple as posting more and getting more traffic, readers and subscriber.

• Your frequency depends on the niche of the blog, your writing style, your readers and your traffic sources.
• Posting more can get you more search engine traffic and gets you seen more by subscribers.
• Posting more may turn your readers away and cause writers block.
• While posting less can get more reader engagement, it can lessen your traffic.

What do you think of posting frequency? Is quality better than quantity?

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